Never ever use _utm parameters in internal links

Posted in: Spanish Jun 14 2016

If you think that the only reason for Google Analytics to record a new session for the same visitor is when at least a 30-minute inactivity occurs in terms of site interactions, you are wrong. In this blog post you can find a detailed description of how Analytics identifies traffic sources and assigns them to sessions, that is users. The key takeaway is that you should never ever label your internal links with _utm parameters, as changing the value of the _utm parameters initializes a new session for the same user.

Read more: http://aukera.es/blog/fuentes-trafico-google-analytics-flujo-adquisicion/

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