Natural born inbound marketeers?

Posted in: Slovenian Jun 20 2016

Being an avid supporter of the concept that marketing is merely a structured and conscious way of doing business, I can fully agree with the author of this blog post, Hojka Drozg who emphasises the importance of ”horse sense” rather than aligning our marketing activities to yet another buzzword like ”inbound marketing”.

”It may as well be referred to as common sense or, even better, kindness and empathy. The fact is that if we want to get close to someone, grow on them, and ultimately sell them a product, we need to establish a friendly and understanding relationship with them.”

You can read more about her travel experiences and get to know Mohammed, a natural-born Moroccan inbound marketing expert here: