Frequently asked legal questions about inbound marketing

Posted in: German Aug 10 2016

A long, two-part interview originally recorded as a podcast with a German attorney (Thomas Schwenke) about many practical questions related to legal issues of running a website, analysing and promoting it. A wide range of topics are covered such as the necessary legal statements and documents for a business web site in Germany (such as the Impressum, Privacy Policy), or legal doubts of building in various scripts from other providers such as Facebook in the form of a like button or a remarketing pixel, and finally the copyright-related questions of using images, text or audio snippets proceeding from other sources on your own web site. It takes a bit time to read through but it is absolutely worth it, as such in-depth discussions about legal aspects of many everyday marketing techniques are quite rare.

Thomas Schwenke im Interview: Die häufigsten Rechtsfragen im Inbound Marketing (Teil 1)

Thomas Schwenke im Interview: Die häufigsten Rechtsfragen im Inbound Marketing (Teil 2)

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